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Stop Keeping Your Stylist a Secret

Situation #3: (Stylist Perspective) It is believed that one of the best marketing tools is simply word of mouth. I personally believe it is. As a stylist, it can take quite some time to build your clientele, for me personally, guest referrals helped me a great deal with that. As much as most of us enjoy what we do, it is also our job and what we do for a living, therefore building and maintaining our clientele is extremely important. However, I had many of my guests apologize to me as they admitted to not liking to share who their stylist was. Clients would tell me they didn't want others going to the same stylist because they did not want others asking for the same color/hairstyle. They wan

CityWideBeautyGuide Interviews Amy Collazo

Hello everyone! We're so excited about our second artist feature here on CityWideBeautyGuide. Amy Collazo has been in the industry for 13 years now. Her career began as a makeup artist for Lancôme and Bare Minerals, as well as a cosmetologist. She was a graduate of Tricoci University of Beauty Culture, which she ultimately returned to as the Enrollment Advisor after working at a Lincoln Park salon and doing magazine/fashion show work. She then became the Student Success Advisor and awarded the Student Success Advisor of the Year. She is currently the Campus Director for Tricoci University of Beauty Culture and has been a key person in launching a barbering program at TUBC in January of 2016.

CityWideBeautyGuide Interviews Iris Guevara

We are proud to introduce our very first artist feature, Iris Guevara. Iris is a young talented artist who's been doing hair and makeup since 2011. Her work has been featured on Mod Magazine, Teen Vogue, Seventeen Magazine, Linger, Chicago Style Weddings, Plus Model Magazine, Curve and The G.O.O.D.S Magazine. We had the opportunity to interview Iris on how she started in the industry and what she's accomplish thus far. CWBG: Hello Iris, first of all, I wanted to thank you for being the first person featured on CityWideBeautyGuide. I've been following your work for some time now and it's awesome to see a Latina from Chicago doing great things in our field. Can you tell us a little about your

Guide: Did You Invest On Your Hair This Holiday Season? Here are some tips on how to maintain it.

The holiday season is a busy time for beauty salons. As a client, visiting a salon during the holiday season has been a must for me. As a stylist, I've experienced the holiday rush at the salon. What I've learned is that many of us visit a beauty salon for a refresher or a new look before the new year. Now that the holiday season is over here are a few suggestions on maintaining that holiday hair investment. Keep in mind, you already spent money on your new look, why not take the appropriate measures to make sure you maintain it for as long as possible. A little added investment in it can go a long way. Talk to your stylist about these suggestions. There are different shampoos and conditione